On Sunday 19th June 2016, Dartmoor Whisky Distillery finished its crowdfunding campaign on Kickstarter.
With an ambitious goal of £25,000 to raise in 45 days, the project finished on a total of £30,056, making it 120% total funding!
With all members of the team, including myself, having never worked on a crowdfunding campaign at all before, let alone a Kickstarter, this was new territory for all of us. It was by no means an easy ride, working very hard and putting hours of time and effort into the project. Many people said before we went live, ‘it’s like a full time job’, and it really is. It completely takes over your life.
Abby Millar Marketing was in charge of the following services to help support the Kickstarter campaign:
- Project Story
- Project Updates
- Pledge Strategy
- Social Media
- Banners & Flyers
We had some obstacles that we had to over come. The biggest hurdle, was that we couldn’t offer our product as a reward, because alcohol is prohibited on Kickstarter. This was what everybody wanted! So, the money raised was from merchandise such as T-Shirts, Hip Flasks and Whisky Glasses, as well as experiences, such as Distillation Events and Whisky Process Tours. We have been overwhelmed with everybody’s support from around the world and reaching into their pockets to support us and be part of Devon’s first whisky distillery.
- Receiving pledges from New Zealand, Australia, Hong Kong, Croatia, Hungary, Germany & Japan (to name a few)
- Being the most popular project in the drinks category in the world for a few days
- Having a mystery backer pledge for our highest reward, the £4000 event in the distillery
- Putting up a couple of 3m x 1m banners in hot spots on Dartmoor and pledges rocketing in the days to follow
Low points include:
- Pledges flatlining and you start thinking you’re never going to get another pledge again
- Feeling like everyone you know and the online community you’ve built beforehand is getting really annoyed at how beggy you’re being
- Nearly pulling the project a week before it successfully funding because we didn’t think we were going to make it
Phew! What a relief! Now, where’s the champagne?